Breast Cancer Awareness

By Natalie Ross

MILLEDGEVILLE- October is Breast Cancer Awareness Month. From fashion shows to scavenger hunts to food parties, millions around the world participate in events that recognize breast cancer survivors, victims, and the need for research. 

Breast Cancer Awareness Month was founded in the early 1980s with the launch of the Susan G. Komen Foundation. According to the American Cancer Society, one in eight women and one in 12 men are diagnosed annually with breast cancer. 

At Georgia College & State University, members of Zeta Tau Alpha raise cancer awareness throughout the school year as part of the sorority;s philanthropic cause, which raises nearly $100,00 annually. During the year, the sorority hosts a 5K race, survivors brunch and selling discount cards.

Recently, this reporter spoke with Alyssa Upshaw, vice president of philanthropy and service for Zeta. Upshaw talked about the sorority;s mission and her personal connection to breast cancer.  

Q: October is Breast Cancer Awareness Month. Please share what inspired you to take on the role of vice president of philanthropy with Zeta Tau Alpha?
A: Breast cancer runs in my family. My great-grandma, grandma and aunt all had it—some of them twice. Doctors discovered a rare gene in our family, and my mom tested positive. It wasn’t ‘if’ she’d get breast cancer, but ‘when.’ She had to undergo a double mastectomy and other surgeries. Seeing her strength inspired me. Something my mom told me stuck: God has given us this challenge so we can make an impact in other people’s lives, That’s why I want to give back and help other women.

Q: Zeta’s national philanthropy is breast cancer education and awareness. What does that mission mean to you personally?
A: It’s so important. At a Zeta convention, I learned that one in eight women has been diagnosed with breast cancer since the 1990s—and that statistic hasn’t changed. But I also learned our efforts make a difference in prevention and education. Fewer women are missing preventative care because of awareness campaigns. That’s why education is at the core of our work.

Q: What are some events your chapter organizes to promote awareness?
A: On campus, we host Thriller 5K in the fall and Cornhole for a Cause in the spring. Together, we raise nearly $100,000 every year. Nationally, Zeta partners with the NFL, the American Cancer Society and the Breast Cancer Research Foundation. We also join Making Strides Against Breast Cancer Walks. It’s incredible to see our fundraising have a real impact.

Q: How does Zeta set itself apart from other breast cancer awareness campaigns?
A: For us, it’s about women supporting women. Yes, breast cancer affects men too, but as an all-women’s organization, we bring a personal connection to the cause. We live it, support each other and dedicate a whole month to advocacy. That community sets us apart.

Q: How do you keep chapter members involved beyond just showing up?
A: We focus on hands-on service. For example, during recruitment, we made bath salts for patients and delivered them to the hospital. We bring in speakers, do community service and show members exactly where their money goes. When they see the impact firsthand, they stay connected.

Q: What has been the most powerful or emotional moment for you as vice president of philanthropy with Zeta?
A: Honestly, it was showing my family our chapter’s philanthropy video. My mom and grandma cried—they were so proud. Breast cancer has been such a heavy part of our story, but seeing their pride made me realize we’ve turned pain into purpose. Also, helping bring the mammogram bus to campus this year—knowing it can save lives—was huge for me.

Q: Do you see this work shaping your future beyond college?
A: Definitely. I actually switched majors because of this. I was in the nursing cohort but realized my real passion is public health. Watching how Zeta’s philanthropy touched people made me realize I want a career where I can make a difference in women’s health and awareness.

Q: What message would you share with other young people about getting involved in philanthropic causes?
A: You don’t have to wait until you’re older to care. Get involved through campus events, volunteer, spread information to friends and family—it makes a difference. Even just talking about breast cancer raises awareness. Supporting the cause gives you purpose, and it’s something that can truly save lives.

For more information on Zeta Tau Alpha’s involvement and how to become involved, follow its  Instagram handle @GCSUZTATHINKPINK